by The Girls Gone Green
You may remember that The Girls Gone Green founder, Julie Watkins was much younger when this organization was established (*cough cough). She's more mature these days and the image of two girls with the motto, "It's Time To Get Dirty," just didn't reflect her growth and the growth of the organization.
Julie recalls, "Also, a lot of people kept asking if our organization was an all-girls club. No way! We are very inclusive and I believe the new logo really reflects The Girls Gone Green's mission of devoting ourselves to environmental, animal and health issues, not just the environment as signified by our last logo."
The new logo showcases all the causes near and dear to the hearts of its core group. It symbolizes the connectivity between animals, people, food choices and the health of the planet. The heart in the center represents the love and compassion needed towards each in order to achieve a healthier and happier lifestyle. "People will try to live their lives separately from nature and the planet - very disconnected. We are seeing the harm that it's creating to all that sustains us and fills us positively emotionally and mentally," Julie says, "We hope our logo can be an inspiration to find balance in yourself by finding happiness in everything that shares this planet with you."
Along with the logo, the facelift also includes a new website, a new monthly event called A G3 Affair and an expansion of the organization to other cities across the country - all in which will be unveiled in the following weeks.
A big thanks to Michael Barnhart from The Shepherd Agency and Kristin Jackson for lending their expertise in designing such a well-crafted logo. It's a great representation of The Girls Gone Green as we embrace our roots of simplicity.