Mercy for Animals is a non-profit organization devoted to exposing mistreatment of animals on factory farms. They are currently touring the country and bringing their investigations to people's attention.  They hope the information provided will heighten people's awareness about their food choices.

Earlier in April, they stationed their multi-media truck in Jacksonville Beach near the Seawalk Pavilion and screened the documentary Farm to Fridge narrated by Babe actor James Cromwell.  The 12-minute long video looped for about an hour and exposed people to graphic images of what happens to animals in factory farms, hatcheries and slaughterhouses.

Traveling nearly 12,000 miles to more than 40 cities, the Farm to Fridge tour spotlights a mobile multi-media advocacy center – featuring a custom-built truck retrofitted with 80” TV screens, speakers and billboard-sized banners.  Phil Letten, campaign coordinator for Mercy for Animals, feels getting the message out is important because, "some people still have no idea how farmed animals are treated before they reach our plates."

He states, "there's not a single law that protects farm animals," and this video, "takes viewers behind the closed doors of today's meat, dairy and egg operations and reveals egregious cruelty to animals."

Mr. Letten is hoping people will want to adopt what he calls a kind and compassionate vegetarian diet after viewing the documentary.  He directs people to Mercy for Animals to request a free vegetarian starter kit.